If we cannot show the working, we do not publish the claim.

A person, not a company.

Every post and guide on this site is signed by a named person and that person is named as the author in the page's structured data, not the company. If something here is wrong, there is somebody to hold to it.

Today that is Daryl Ornsby, Founder of Argrow. He builds the product and runs it on this website, which is why the writing here is about what actually moved and what did not, rather than about what ought to work.

How a claim gets onto a page.

The strictest version of these rules applies to the pages that name a competitor, because those pages make claims about somebody else's business. The same discipline is used everywhere else.

• Every claim about another company is sourced

  Each comparison row carries the URL the claim came from, and the date a person actually loaded that URL. If the claim changes, we re-open the source and move the date. Nothing on a comparison page rests on memory or on what a competitor was doing last year.

• Where we could not verify something, we say so

  The honest sentence is "we found no published support for this". The dishonest one is "they cannot do this". The first is a statement about what we could find; the second is a claim we would have to defend. We publish the first.

• Points in a competitor's favour stay on the page

  Where a rival is cheaper than us, or their trial asks for less than ours, we say so on the page comparing us to them. A comparison that only ever flatters us reads as marketing, and it converts like marketing.

• Our own claims are backed by shipping code, not by this website

  When we say Argrow writes to eleven page builders, or verifies a publish, or tracks a map grid, the source is the software that does it. A capability that only exists in a marketing sentence does not get written down as a capability.

You can see this in the live pages: the alternatives comparisons carry their sources and the date each one was last checked, and the rows that go against us are still on them.

How a page gets written.

• A named person signs every post and guide

  Posts and guides carry a byline that resolves to a real profile, and the structured data on the page names that person as the author. Right now that person is Daryl Ornsby, who builds Argrow and runs it on this site. Product and pricing pages are the company speaking, so they carry no byline.

• Research tools help with drafts, people decide what ships

  Some of what you read starts as a machine-assisted draft: gathering research, pulling numbers out of our own data, laying out a first structure. Nothing is published on that basis. Every page is read and edited by a person before it goes live, every factual claim in it is checked against the source it came from, and anything that cannot be checked is cut rather than softened.

• Numbers come from somewhere or they do not appear

  A figure on this site is either measured on our own data, attributed to the source it came from, or absent. We do not publish illustrative statistics, rounded-up case studies, or ranking claims with no time period attached.

• The company behind it is nameable

  Argrow is a brand of Resimplify Pty Ltd, ABN 67 629 229 143, an Australian company. Comparative claims on this site name real competitors, so they are written to be defensible under Australian Consumer Law, not just persuasive.

What happens when we get it wrong.

We will get things wrong. Prices change, competitors ship features, and a page checked in good faith in March can be stale by August. The test of a standards policy is what happens then.

• We fix the page rather than quietly deleting it. A page that was wrong and has been corrected is more useful to a reader than a page that vanished.
• A correction that changes the substance of a claim gets a dated note on the page saying what changed. A typo does not.
• When a competitor tells us a claim about them is out of date, we re-check their published source and update the row and its date. We do not need to be argued into it.
• If a claim turns out to be unsupportable, it comes off the page. We would rather have a thinner comparison than an indefensible one.

To flag something, email support@argrow.ai or use the contact form. Tell us the page and the claim. If you are the company being described, send us the published source and we will re-check the row against it.

What we do not do.

• We do not take payment to appear in, or to be left out of, a comparison on this site.
• We do not publish guest posts, sponsored posts, or paid links. Every page here was written for this site.
• We do not write about a competitor's product without loading and reading their own published material first.
• We do not claim a capability the software does not have, even where it is on the roadmap. Planned is not shipped.