What happens after the draft.
Every SEO tool can write you an article. The differences show up afterwards: whether it can get that work onto your site, into your design, on the pages that actually earn money, and whether you can undo it.
No brand names on this page. The pattern is the category, not one company.
Almost every tool is one of these.
The writing tool
Researches a keyword, writes an article, pushes it to WordPress. Usually only WordPress. It writes into a blank editor, not your page builder, so the result does not match the rest of your site, and it adds new blog URLs without touching the service pages you sell from.
The overlay tool
Installs a script, then rewrites your pages in the browser as they load. Works on any platform, which is the appeal. The catch is the change is not in your site: crawlers that skip JavaScript never see it, and when you cancel, the pages revert.
Both are reasonable products. Neither leaves a finished, on-brand page on your site.
Publishing, compared.
Fifteen things that only matter after the draft exists. Check any specific tool against the six questions below.
| Our tool Argrow | AI writing tools | Overlay SEO tools | |
|---|---|---|---|
| Publishes to WordPress | Included | Included | Included |
| Publishes outside WordPress | Included | Not offered | Limited |
| Writes in your page builder's own format | Included | Not offered | Not offered |
| Reuses your existing sections and design | Included | Not offered | Not offered |
| Builds service and location pages, not just blog posts | Included | Not offered | Limited |
| Rewrites existing pages, keeping the URL | Included | Not offered | Limited |
| Changes live in your site, not a JavaScript layer | Included | Included | Not offered |
| Changes stay if you cancel | Included | Included | Not offered |
| Snapshot taken before every publish | Included | Not offered | Limited |
| One-click rollback | Included | Not offered | Limited |
| Checks the page really rendered afterwards | Included | Not offered | Not offered |
| Stops if the page changed since we read it | Included | Not offered | Not offered |
| Images added to your own media library, with alt text | Included | Limited | Not offered |
| Schema, redirects, robots.txt and internal links | Included | Not offered | Limited |
| You approve every change first | Included | Limited | Limited |
Categories are generalised and reflect publicly available information at the time of writing. Individual tools vary, so check the specifics before you buy.
Six questions worth asking any SEO tool.
Including us. If a tool cannot answer these plainly, that is the answer.
Can it write into my page builder, or only into a blank editor?
If it cannot read your Elementor or Divi layout, anything it publishes will look like it came from somewhere else, and you will end up rebuilding it by hand.
Can it update the pages I already have?
Your existing pages already have history, links and rankings. A tool that can only add new URLs leaves the pages that matter most untouched.
Does the change stay if I cancel?
If the fixes are applied by a script on page load, they disappear the day you stop paying. Ask where the change is actually stored.
Do crawlers that skip JavaScript see it?
Several AI crawlers do not run scripts. A change that only exists after JavaScript has run is invisible to them, which defeats the point if you are chasing AI visibility.
Can I undo one specific change?
Bulk automation without per-change rollback is how a bad week becomes a bad quarter. Ask whether it snapshots before writing.
Does anything check the change actually went live?
Publishing can fail quietly: a plugin conflict, a cached page, a pull request nobody merged. Ask what happens after the publish button.
A draft is not the job. A published page is.
Argrow writes into the site you already own, in the page builder you already use, on the pages that already rank. Every change waits for your approval, is snapshotted before it writes, can be rolled back on its own, and is re-checked on the live URL afterwards.