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Plain-English SEO guides, written from doing the work. Every guide is specific enough to act on today, with the checks written out rather than described. No email, no gate.

SEO and AI answers Local search Ecommerce
SEO and AI answers

The work that earns a ranking and the work that earns a citation, and how much of it is the same work.

Practical

Internal linking: how to get authority to the pages that need it

Fix internal linking to pass page authority. Identify link-starved content, redistribute links strategically, no footer spam. Read our guide.

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Practical

How to structure a page so answer engines can quote it

Answer engines quote pages they can chunk cleanly. Here is the page structure that makes your content quotable, with the checks to run on a page you already have.

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Local search

Winning the map pack: Business Profile, service areas, reviews and the pages that back them up.

Foundation

Google Business Profile categories: how to choose the one that ranks you

Your primary Google Business Profile category is your biggest local ranking factor. Learn which category matters most and secondary tactics. Start optimising.

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Ecommerce

Product and category pages, faceted navigation, and the crawl problems that only show up at scale.

Advanced

Faceted navigation: how filters quietly eat your crawl budget

Faceted navigation filters create millions of URLs and waste crawl budget. Discover how to spot and fix the issue without breaking your filters.

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Practical

Product page SEO: the fields that actually move rankings

Most product page advice is a list of every field in your CMS. This is the shorter list that changes rankings and click-through, in the order worth doing it.

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Looking for longer reads on measurement and AI search? Those live on the Argrow blog. If you would rather see the checks run against your own site than read about them, the free SEO audit does exactly that.

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