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Terms of Service

Last updated: 3 August 2026 · Version 2026-08-03

Read this first. Argrow helps optimise your website. You stay in control: we generate recommendations and draft changes, but nothing is published to your live website unless and until you approve it. You are the publisher of what goes live on your site. This agreement records that, and sets out the access you grant us, your rollback remedy, and the limits of our liability.

These Terms of Service (the "Terms") govern your access to and use of the Argrow website, platform and services (the "Service"), provided by Resimplify Pty Ltd (ABN 67 629 229 143), a company registered in the Australian Capital Territory, Australia, trading as Argrow ("we", "us", "our"). By clicking "Sign up" or "Register" (where adjacent text states that by registering you agree to these Terms, our Privacy Policy and Cookies Policy), by paying for your subscription, or by otherwise accepting the benefit of any part of your subscription, you ("you", "the customer") agree to these Terms. If you accept on behalf of a business, you confirm you are authorised to bind it.

1. The Service

Argrow provides software-as-a-service for search-engine optimisation, including keyword and AI-search visibility tracking, technical site audits, website availability/uptime monitoring, citation and Google Business Profile monitoring, competitor analysis, and the generation of draft content and metadata, within the quotas and capabilities of the plan you select (Starter, Essential, Growth or Premium). Features, quotas and plans are described at point of sale and may change over time. We may use third-party providers and artificial intelligence to deliver the Service (see our Privacy Policy).

2. Your account

You must provide accurate information, keep your credentials secure, and are responsible for activity under your account. You must not misuse the Service, attempt to disrupt or reverse-engineer it, resell it without authorisation, or use it unlawfully or to publish content that infringes others' rights.

One subscription per account. Your subscription is per account. The account holder may invite team members to access the same account under the user roles we provide, for use within the one business, subject to fair use. This is not a per-seat licence, and you must not use it to share access across separate businesses or to resell access.

3. Authorisation to access & act (grant of authority)

To deliver the Service you may connect third-party accounts and properties — for example Google Search Console, Google Analytics 4, Google Business Profile, and your website CMS (e.g. WordPress) (your "Connected Properties").

  • You grant us a limited, revocable, non-exclusive authority to access your Connected Properties, read data from them, and prepare, stage and — only where you have approved a change — apply that change to your Connected Properties, solely to provide the Service.
  • You warrant that you own or are fully authorised to manage each website and Connected Property you connect, and that granting us this authority does not breach any third-party right or agreement (including your hosting, CMS or domain terms).
  • You may revoke this authority at any time by disconnecting a property or cancelling your account; revocation does not affect changes already applied at your direction.
  • We will act only within the scope of this authority and your in-product approvals. We are your authorised agent for the limited purpose of applying changes you approve, and for no other purpose.

4. Human in the loop — you decide what goes live

This is central to how the Service works and to the allocation of responsibility under these Terms:

  • The Service generates recommendations and draft changes (including AI-generated content and metadata). These are proposals.
  • Nothing is published or applied to your live website or Connected Properties automatically. A draft becomes live only when you review it and choose to publish or apply it (or expressly instruct us to apply an identified, approved change on your behalf).
  • You are responsible for reviewing drafts for accuracy, legality and suitability before approving them. You are the publisher of all content that goes live on your site, and you retain editorial control and final decision-making.
  • We are not responsible for recommendations you decline or delay, for changes you make outside the Service, or for the consequences of content you approved.

5. Changes we apply on your behalf, and your rollback remedy

Where you authorise us to apply an approved change to a Connected Property:

  • Where technically supported, we take a snapshot of the affected content before applying the change so it can be reverted.
  • If an approved change is applied incorrectly, or you are not satisfied with it, your primary remedy is rollback: on your request (or, where you can, using the in-product controls) we will revert the change to the prior snapshot as promptly as reasonably practicable. Rollback availability depends on the platform and on the snapshot still being valid (for example, the page not having been edited elsewhere in the meantime).
  • Rollback restores the content we changed; it does not undo unrelated edits you or others made, third-party caching, or search-engine indexing effects, which are outside our control.
  • This rollback right is in addition to any rights you have under the Australian Consumer Law that cannot be excluded.

6. Your content & intellectual property

You retain ownership of your website, data and the content you publish. As between you and us, content you approve and publish is yours, and you are responsible for it. You grant us the licence to your data and content necessary to operate the Service. The Argrow name, platform, software, design and our own materials remain our property or our licensors'. AI-assisted drafts are provided for you to use on your own properties; you are responsible for ensuring published content is accurate and does not infringe third-party rights.

7. No guarantee of results

SEO outcomes depend on factors outside our control — search-engine algorithms, competitors, your website, market conditions and your own publishing decisions. We do not guarantee any particular ranking, traffic, revenue or result, and any forecasts or examples are illustrative only.

8. Fees, billing, taxes & refunds

Plans are billed in advance (monthly or annually) at the price for your selected plan. Prices are in Australian dollars (AUD). We are not currently registered for GST, so no GST is payable on the fees. If we register, the fees are inclusive of GST (we will not add GST on top of the price shown) and our tax invoices will show the GST component.

Free trial. We currently offer a 7-day free trial. A payment method is required to start it; you are charged $0 today and are not charged while the trial is active. We will send you a reminder at least 2 days before the trial converts. Unless you cancel before it ends, the trial automatically converts to a paid subscription on the plan you selected, and we charge your payment method at that time.

You authorise us and our payment processor (Stripe) to charge your payment method for your subscription and each renewal until you cancel. For renewals we rely on Stripe's renewal communications, and we will give you at least 10 business days' notice of any change to the subscription fees or these Terms (see Section 17). Late or failed payments may lead to suspension.

Refunds

Subscriptions do not carry a money-back guarantee. Subscription fees are paid in advance and are non-refundable for change of mind. That includes your first payment and any payment made part-way through a period: cancelling stops future renewals, it does not refund the period you are already in. The only exception is the renewal grace period below. (The lifetime deal is different, and does carry a change-of-mind refund.) This does not affect your rights under the Australian Consumer Law (see Section 11).

  • Grace period. If you do not cancel before a renewal and are charged, you have up to 10 business days from the date of that renewal to cancel — by emailing support@argrow.ai or using the cancellation option in your account (Stripe customer portal) — and request a refund of that renewal charge. This is a safeguard against a renewal you did not intend to incur; it is not a money-back period, and it does not apply to your first payment.
  • Annual plans. After the grace period, annual prepaid fees are non-refundable for the remainder of the term. You may choose not to renew, and you keep access until the end of the paid term.
  • Prepaid credits, wallet top-ups & add-ons. These are non-refundable and non-transferable once purchased, because they reserve usage and incur third-party costs; unused credits may expire as stated at purchase. If an add-on you have paid for cannot be delivered, we credit the amount back to your wallet.
  • How to request a refund. Email support@argrow.ai from your account email address with your account details and the reason. We aim to respond within 5 business days and to process approved refunds to your original payment method via Stripe.

Lifetime deal

The lifetime deal is a one-time payment (USD $99, or AU $149 for Australian customers; other currencies are shown at checkout) for ongoing access to the lifetime plan and its stated allowances. There is no subscription and no renewal. It is limited to one lifetime per account (one per email address).

  • What "lifetime" means. Access continues for the operational life of the Argrow service. It is not a promise that the Service, or any particular feature, will be offered indefinitely; if we discontinue the Service we will give reasonable notice and, where practicable, an export of your data.
  • Allowances. The lifetime plan is subject to the volume limits published on the lifetime deal page (for example, tracked keywords, content drafts, on-page fixes, and one website). Higher volume and the additional features listed there require a monthly plan. Additional websites may instead be purchased as one-time site packs, which keep you on the lifetime plan.
  • Inactivity pause. Scheduled work on the lifetime plan (the recurring crawl and technical audit, daily data collection, and weekly rank tracking) pauses after 90 days with no sign-in by anyone on your account. Nothing is cancelled, deleted or downgraded: your account, your data and your allowances remain as they are, and you can still run any on-demand task yourself at any time. To resume, sign in. The pause lifts on sign-in - there is nothing to reactivate and no need to contact us - and scheduled work restarts at its next scheduled run. We record the paused period so any gap in your charts is labelled rather than left unexplained. This applies to the lifetime plan only; subscription plans never pause.
  • Upgrading is one-way. If you upgrade to a monthly plan, the lifetime plan is forfeited at the time you upgrade and does not return; if you later cancel the monthly plan you move to the free tier, not back to the lifetime plan.
  • Upgrade credit. If you upgrade to a monthly plan and pay for your first full month, we credit the amount you paid for the lifetime deal to your next invoice (applied to your Stripe customer balance). The credit is applied once, does not apply if the lifetime purchase was refunded, and is not redeemable for cash.
  • Site packs. Additional websites are sold as one-time site packs, which keep you on the lifetime plan. A pack may be refunded in full within 10 business days of purchase, provided the additional websites it granted have not been connected. Once a site has been connected to a purchased slot the pack is non-refundable, because the work it entitles you to has begun. Packs are not transferable between accounts.
  • Money-back period. The lifetime deal carries a change-of-mind refund that subscription plans do not: within 10 business days of purchase you may request a full refund for any reason, by emailing support@argrow.ai. A refunded lifetime purchase ends your lifetime access, and the upgrade credit above no longer applies. After that period the purchase is non-refundable for change of mind. This does not affect your rights under the Australian Consumer Law (Section 11).

9. Term, cancellation & suspension

Subscriptions continue until cancelled. You may cancel at any time, effective at the end of your current paid period; cancellation stops future renewals and we will revoke stored access and, on request, hand over or delete your data. We may suspend or terminate the Service for breach of these Terms, non-payment, or to comply with law, and will give reasonable notice where practicable.

10. Privacy & data processing

We handle personal information as described in our Privacy Policy, which also explains the product analytics and session recording we run inside the signed-in platform (self-hosted in Australia, with sensitive fields masked) to operate, support and improve it, and our human-in-the-loop, AI-assisted processing (Section 4). We host the Software and store your Service data in Australia; some subprocessors (for example, our AI, SEO-data and email providers) process limited data overseas, as described in our Privacy Policy. Where we process personal information on your behalf (for example, your analytics audiences), we do so only to provide the Service and on your instructions, apply reasonable security, use the subprocessors listed in the Privacy Policy, and assist you with data-subject requests and breach notification as reasonably required. You are responsible for having a lawful basis and any required notices/consents for the data in your Connected Properties.

11. Australian Consumer Law & limitation of liability

Nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy under the Australian Consumer Law (ACL) or any other law that cannot lawfully be excluded. Our Service comes with guarantees that cannot be excluded under the ACL.

  • Where we are entitled to limit our liability for breach of a non-excludable guarantee, our liability is limited, at our option, to re-supplying the Service or paying the cost of re-supply (for services), to the extent fair and reasonable.
  • Subject to the above, and to the maximum extent permitted by law: we are not liable for indirect, special or consequential loss, or for loss of profits, revenue, data, goodwill, rankings or business opportunity; and our total aggregate liability arising out of or in connection with the Service or these Terms is limited to the fees you paid to us in the three (3) months immediately before the event giving rise to the liability.
  • We are not liable for loss caused by matters outside our reasonable control, by content you approved or published, by your lack of authority over a Connected Property, by third-party platforms or providers, or by your failure to maintain backups.

12. Your indemnity

You agree to indemnify us against claims, losses and reasonable costs arising from: (a) content you approved, published or applied through the Service; (b) your breach of these Terms; (c) your lack of authority over any website or Connected Property you connected; or (d) your infringement of a third party's rights. This does not apply to the extent the loss was caused by our breach, negligence or wilful misconduct, and does not limit your non-excludable rights.

13. Your responsibilities & acknowledgements

Because you decide what goes live on your website, you acknowledge and agree that:

  • You review before you publish. The Service produces drafts and recommendations, including AI-generated content, which can contain errors, inaccuracies or omissions. You are responsible for checking each draft for accuracy, legality and suitability before you approve, publish or apply it, using your own judgement.
  • You keep your own backups. You are responsible for maintaining your own independent, up-to-date backups of your website and Connected Properties. Our snapshot/rollback feature (Section 5) is a convenience and is not a substitute for your own backups.
  • You have authority. You confirm you own or are authorised to manage every website and Connected Property you connect, and to grant the access and approve the changes described in Section 3.
  • Your content is your responsibility. You are responsible for ensuring content you publish is accurate, lawful and not misleading, and does not infringe any third party's rights or breach any law (including consumer, advertising, privacy and intellectual-property law).
  • Results vary. You understand SEO results are not guaranteed (Section 7) and that search engines and other third-party platforms may change their rules, rankings or access at any time.

14. Matters outside our control

The Service depends on third-party platforms and providers (including Google, your CMS and host, and our payment and AI providers). We are not responsible for those parties' acts, outages, errors, changes, suspensions, pricing, policies, or loss of data on their side, or for the consequences of them changing or withdrawing access. Neither party is liable for any failure or delay caused by events beyond its reasonable control (including outages, internet or third-party-provider failures, changes in law, or acts of government) — except for obligations to pay money. Some features may be new, experimental or labelled beta/preview; to the maximum extent permitted by law (and without limiting your non-excludable rights under Section 11) those features are provided "as is" and may change or be withdrawn.

15. General

  • Time limit for claims. To the extent permitted by law, you must commence any claim arising out of or in connection with the Service or these Terms within twelve (12) months after the event giving rise to it; later claims are waived. This does not shorten any period that cannot lawfully be shortened.
  • Entire agreement & no reliance. These Terms, the Privacy Policy and the Cookies Policy are the entire agreement between us and replace any earlier representations or understandings. Except for the non-excludable protections referred to in Section 11, you confirm you have not relied on any statement not set out in them. Nothing in this clause excludes liability for misleading or deceptive conduct under the ACL.
  • Severance. If any provision (or part of one) is or becomes void, unenforceable or an unfair contract term, it is severed and the remaining Terms continue in force.
  • Assignment. You may not transfer your rights or obligations without our consent; we may assign or novate these Terms in connection with a sale or restructure of our business on equivalent terms.
  • Waiver. A delay or failure to enforce a term is not a waiver of it.

16. Pre-launch & launch offer

While Argrow is in pre-launch, parts of this website are informational and the Service may not be generally available. If you registered your interest before launch, we may offer an introductory discount (for example, a launch discount or a "founders" code). Any such offer applies to your first paid subscription term on the plans and terms we confirm at launch, is limited to one per customer, cannot be exchanged for cash, cannot be combined with other offers unless we say so, and may be varied, limited or withdrawn before launch. Registering interest does not create a binding agreement to provide the Service or any discount on particular terms.

17. Changes to these Terms

We may update these Terms. For material changes we will give reasonable notice (for example, in-product or by email) and record a new version date above. Continued use after the change takes effect means you accept the updated Terms.

18. Governing law

These Terms are governed by the laws of the Australian Capital Territory, Australia, and you and we submit to the non-exclusive jurisdiction of the courts of that Territory and the Commonwealth of Australia.

19. Contact

Resimplify Pty Ltd (ABN 67 629 229 143), Gordon, Australian Capital Territory, Australia — trading as Argrow. Email support@argrow.ai.