Reporting and proof

See what moved, why it moved, and what it earned.

No vanity charts. Every change is measured before and after on your exact page and keyword, with your whole-site trend stripped out.

Most SEO reports show a line going up and ask you to trust that the work caused it. Rankings drift for all sorts of reasons that have nothing to do with the work, so that is not proof, it is a claim.

Argrow measures each change on the exact page and keyword it touched, then subtracts your sitewide trend over the same window. What is left is the lift the change actually caused, in plain English, honest about what did not work as well as what did.

What you get
  • Before and after impact per page and keyword
  • Baseline-adjusted: sitewide trend removed
  • AI-citation lift measurement
  • Proof of Work dashboard: every change tracked
  • Plain-English monthly reports, no jargon
  • Honest about what did not work, not just the wins

Monitoring

View all
Rewrote /commercial-printing Meta titles: 14 pages 5 May 2 Jun 30 Jun 21 Jul
Organic clicks Change shipped +38% since first change
Why it matters

Why baseline-adjusted proof matters

If a page rises the same month your whole site rises with the season, crediting the change is dishonest. Yet that is exactly how most reporting works: it shows the rise and lets you assume the cause. That is how agencies keep billing for work that did nothing.

Subtracting your sitewide trend leaves the lift the change actually caused. It is a smaller, less flattering number, and it is the only one you can take to a finance team and defend.

How it works

Simple to run, safe by design.

01

Snapshot before

The moment a change is queued, Argrow records where the affected page and keyword sat.

02

Measure after, minus the trend

It watches the same page and keyword afterwards and subtracts your sitewide movement over the same window.

03

Report in plain English

You get the real lift per change, rolled into a monthly report anyone can read, including what did not work.

Questions

Good to know

How is this different from a normal SEO report?

A normal report shows sitewide traffic and assumes the work caused any rise. We measure each change on its own page and keyword and strip out your sitewide trend, so you see the lift the work actually caused.

Do you show things that did not work?

Yes. Some changes do nothing and some go backwards. Showing that is the only honest way to measure, and it is how you learn what to repeat.

What is baseline-adjusted measurement?

We compare each changed page against your site's overall trend over the same period and subtract it, so seasonal and algorithm-wide movement is not credited to your change.

Can I show these reports to a client or my boss?

That is the point. The reports are plain-English and defensible, built from your own numbers with the assumptions stated, so they hold up to scrutiny.

See it on your own site.

We show you what worked and what didn't. No smoke and mirrors, just real results.

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  • Approve every change
  • No lock-in contract
  • Proof on every update