Most small-business websites share the same handful of technical problems. This page collects the ones we find most often, how common each is, and what each one costs a business - broken down by country, city and industry as the measured set grows.
75 %
Security headers such as HSTS and a content-security policy are a one-time setup that tells browsers how to handle the site safely. Most website platforms don't turn them on by default, which is why they turn up missing so often.
These are our own measurements. Every figure comes from the same technical audit engine Argrow runs on customer sites, read from each website's own public pages - not survey answers, not a vendor's published figures, and nothing estimated.
Australia is the first country in the measured set. More appear here as sites in other markets are measured and clear the floor.
Every number here comes from Argrow's own technical audit engine - the same one that audits customer sites - read from each website's own public pages. Nobody was surveyed, no business took part, and nothing is lifted from another vendor's published figures.
A group is only published once at least 5 sites in it have been measured. Below that, a single business could be identified from the aggregate, so the group simply isn't shown - no placeholder, no estimate standing in for it.
Every set carries the date it was last measured. As more sites are measured the numbers move, and new countries, cities and industries appear here as each one clears the floor.
We show you what worked and what didn't. No smoke and mirrors, just real results.
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