Daryl Ornsby
I build Argrow and run it on my own website, watching the same dashboards and chasing the same rankings our customers do. Everything here comes from doing the work, not just writing about it.
I build Argrow and I run it on my own website. Same dashboards, same rank checks, same audits I ask customers to trust, pointed at argrow.ai before they are pointed at anyone else.
That is deliberate, and it is the only credential on this page worth anything. I do not write about SEO from the outside. When a check is wrong, or a report flatters the work, or a ranking drops and nothing explains why, I find out the same day a customer would, because it is my own traffic on the line.
Everything published here comes out of that: what actually moved, what did not, and what I got wrong on the way. If I cannot show the working, I do not publish the claim.
What I work on
- Rank and AI-answer tracking. Where a site sits in Google, and whether the answer engines name it at all. Both measured against the site's own baseline rather than an industry average.
- Technical audits and fixes. Crawling a site the way a search engine does, then proving the fix landed instead of marking it done.
- Content and publishing. Getting approved changes onto real pages across WordPress, the major page builders and hosted site platforms, then verifying they are live.
- Local search. Google Business Profile accuracy, map-grid visibility and the citation work that makes a business findable in the places customers actually look.
- Proving it worked. The reporting side: tying a specific change to a specific movement, and saying so plainly when the evidence is not there yet.
How I check what I publish
Every claim on this site about another company is sourced and dated, every number is either measured or attributed, and anything I could not verify says so rather than being guessed at. Corrections are made on the page itself, not quietly deleted. The full policy, including who is accountable when something is wrong, is set out in the editorial standards.
Posts
- How SEO Agencies Automate Without Losing Control Learn how agencies automate rank tracking, audits, and content work - without letting tools make unsupervised changes. Approval gates keep control.
- Why Your Content Might Not Appear in ChatGPT (Even If Google Ranks It) Your content ranks on Google but doesn't appear in ChatGPT answers. Learn why that gap exists, and what content decisions actually close it.
- Why Your AI SEO Isn't Delivering: How to Audit Your Current Performance Most AI SEO tools fail because businesses skip this critical audit step. Learn how to measure real performance and choose a tool that proves results.
- Local vs. National SEO: A Practical Guide for Multi-Location Businesses Local and national SEO work differently. This guide explains what each does, when each matters most, and how multi-location businesses balance them for results.
- Why Rank Trackers Report Different Numbers (And Why It Actually Matters) Your rank tracker shows position 5. A competitor's shows position 8. Here's why trackers disagree, and which differences actually cost you rankings.
- SEO automation done right: when it helps and when it wastes time SEO automation saves time on rank tracking, audits and reporting, but only when changes need approval first. Where it earns its place and where it does not.
- We ran 876 AI-search probes on our own site and were cited zero times We put 876 non-branded questions to five AI engines and none of them cited us. The full method, the numbers, and what we changed as a result.
- How to compare SEO platforms: what to check before you buy Feature lists do not predict results. The three platform traits that do, the questions to ask in a demo, and how to test a reporting dashboard's honesty.
- AI visibility metrics that matter: noise vs signal Which AI visibility metrics predict real results and which are noise, with the numbers from 10,872 of our own probes across five engines.
- Your SEO metrics are lying: what real proof looks like Ranking reports rarely prove anything. Real proof runs from ranking to traffic to revenue, adjusted for baseline, with the losses shown alongside the wins.
- AI search visibility: how to tell if ChatGPT and Google AI mention your business How to find out whether ChatGPT, Google AI Overviews, Claude and Perplexity mention your business, what the engines do differently, and what moves the number.
- What is generative engine optimization (GEO)? Generative engine optimisation is the work of getting cited inside AI answers. What it is, how the engines differ, and how to measure it with real numbers.
- How to measure SEO ROI (and actually prove it) Most SEO reports show rankings going up without proving the work caused it. Here is how to measure SEO ROI in a way you can defend to a finance team.
Academy guides
- Faceted navigation: how filters quietly eat your crawl budget Faceted navigation filters create millions of URLs and waste crawl budget. Discover how to spot and fix the issue without breaking your filters.
- Internal linking: how to get authority to the pages that need it Fix internal linking to pass page authority. Identify link-starved content, redistribute links strategically, no footer spam. Read our guide.
- Product page SEO: the fields that actually move rankings Most product page advice is a list of every field in your CMS. This is the shorter list that changes rankings and click-through, in the order worth doing it.
- Google Business Profile categories: how to choose the one that ranks you Your primary Google Business Profile category is your biggest local ranking factor. Learn which category matters most and secondary tactics. Start optimising.
- How to structure a page so answer engines can quote it Structure pages for AI answers in Google's AI Overview. Argrow's guide to optimising content for featured snippets and search visibility. Start now.
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