Nothing charges automatically. Intensive work pauses until your next cycle. Upgrade or top up if you want to keep going. We never bill surprise overages.
Change your mind anytime
Monthly plans are month-to-month, and annual plans are prepaid at two months free. No lock-in, no cancellation hoops.
Every plan includes
AI-search visibility, on every plan
Approvals and one-click rollback
Proof of Work on every change
Local and national in one platform
No overage billing
Support from a real person
Included, not an add-on
AI visibility is included by default, at every plan level.
AI-search visibility is moving from a premium extra to a base feature, and
the pricing pages have not all caught up. On Argrow it is on the entry
plan and every plan above it: the same four engines, checked on a
schedule, with no second line on the invoice.
Tool
Base plan
Cost of AI visibility on top
Argrow Included
From $99/mo on Starter
Nothing. It is in every plan.
AhrefsPaid add-on
Lite US$129/mo, Standard US$249/mo, Advanced US$449/mo
Brand Radar AI from US$199/mo
SE RankingPaid add-on
Core US$129/mo, Growth US$279/mo
AI Search add-on US$89/mo
Frase Included
Starter US$49/mo, Professional US$129/mo, Scale US$299/mo
No add-on
Ahrefs: The base plans do include a small allowance of tracked AI prompts: 5 on Lite, 10 on Standard, 20 on Advanced. Brand Radar AI, the product that does the actual AI-visibility tracking, is bought separately on top.
SE Ranking: The AI Search add-on is what carries the AI Results Tracker. On annual billing the vendor publishes it at US$71.20/mo. A separate Agency Pack add-on is US$69/mo on annual billing; it is not required in order to buy AI Search, and we do not claim it is.
Frase: In their favour, and worth saying plainly: Frase includes AI Visibility on every paid plan with no separate fee. The engines covered widen as the plan does, from ChatGPT and Google AI on Starter up to five on Scale.
Competitor prices are in USD exactly as each vendor publishes them, on monthly billing, read on 25 August 2026. Argrow's price follows the currency switcher, so the two columns are not in the same units unless you are viewing in USD. Vendor pricing changes without notice; names are trademarks of their respective owners. Sources, read 25 August 2026:
Ahrefs pricing, SE Ranking pricing, Frase pricing.
Compare plans
Everything, side by side.
Feature
Starter
Essential
Growth
Premium
Allowances
Websites
1
1
2
4
Tracked keywords
25
25
50
100
AI blog drafts / month
30
30
60
120
Optimised pages / month
–
2
4
8
On-page fixes / month
20
20
30
50
Local map-grid points
3
3
8
15
Keyword research runs / month
Included
Included
Included
Included
Metered work runs
On a schedule
On a schedule
On a schedule
On a schedule
Scheduled work pauses if unused
Never
Never
Never
Never
Tracking & insight
Weekly rank tracking
Technical audit every 2 days
Search Console & Analytics
Daily
Daily
Daily
Daily
AI-search visibility
ChatGPT, Claude, Perplexity + AI Overviews
+ Citation lift
All engines + share of voice
All engines + share of voice
AI-visibility refresh
Weekly
Weekly
Weekly
Weekly
Topical Authority Map
Sample
Sample
Full
Competitor-aware
Competitor analysis
–
–
Basic
Full
Displacement alerts
–
–
–
Publishing & workflow
Approve & rollback every change
Proof of Work (before / after)
Publish to any CMS
SEO strategy plan
–
Site structure & internal links
–
–
Bring your own AI key
Priority scheduling
–
–
–
Support
First-response time
10 days
5 days
2 days
1 day
Two content lines, on purpose. AI blog drafts are the quick-breadth number
other tools advertise; optimised pages are researched against real demand
and competitor gaps, then measured before and after. We explain why they
are priced apart in depth vs content volume.
Good to know
Pricing questions, answered.
How is Argrow different from the big SEO tools?
Three things. We track where customers find you in AI answers (ChatGPT, Claude and Perplexity), on the same account as your Search Console and Analytics data. We measure every change against your site's own trend, so you see the real lift instead of a chart that just goes up. And every plan keeps you in control with approvals before anything goes live.
Is there a contract?
No lock-in. Monthly plans are month-to-month. Cancel anytime. Annual plans are prepaid at two months free.
Can I bring my own AI key?
Yes, on every plan. Connect your own key and your usage is uncapped (your provider bills you directly), and you get an automatic discount. Your plan's allowances for keywords, content and fixes still apply.
I'm an agency. Can I run multiple clients?
Yes. Growth covers up to 2 sites and Premium up to 4, all under one account with one invoice and one console. Starter and Essential are single-site. Beyond that you do not need to email anyone: extra sites are a one-time purchase on any plan, either a single extra site or the Agency pack that takes you to 10, and there is a free Agency programme for running clients under your own brand.
What happens if I hit my monthly limit?
Nothing charges automatically. Intensive work simply pauses until your next cycle. You can upgrade or top up to keep going. We never bill surprise overages.
Start free. Decide later.
Try Argrow for 7 days. See your first audit, approve your first fixes, and watch the measuring start.
