The Localo alternative that also fixes the website your profile points at.
Localo is a good Google Business Profile tool and it is cheaper than us at the entry tier. It is also, by design, a profile tool: it does not audit or rewrite the pages on your website, and it does not publish into WordPress. If your map ranking is being held back by the site itself, that is the gap. Here is the honest comparison.
- Every claim sourced
- Checked 8 August 2026
- Their wins included
Argrow vs Localo
- Entry price
- Localo $49 USD a month against our $69, and a 14-day trial that takes no card where ours does.
- Your existing website
- Argrow Argrow audits it, fixes the on-page issues and publishes into it. Localo works on the profile.
- Google Business Profile
- Both Position tracking, posting, reviews and citations are covered by both platforms.
- Many locations
- Localo Localo Pro connects up to 60 profiles. Argrow plans cover up to 4 websites.
- AI search visibility
- Argrow ChatGPT, Gemini, Perplexity and AI Overviews tracked per engine, not as a general claim.
What Localo is, fairly.
We would rather you bought the right tool than our tool. This section is written to be something their own team would sign off on.
Localo is local visibility software built around Google Business Profile. It tracks your profile's position for local keywords, publishes AI-written GBP content, manages and replies to reviews, pushes your business data to directories, protects your profile from unwanted edits, and hands you weekly optimisation tasks. It can also generate a small local website from your profile data. It is focused, and the focus is the product.
What they are genuinely good at- Google Business Profile depth. Position tracking on local keywords, GBP posting, review management and profile protection are all first-class rather than bolted on.
- Directory listings and citations, which matter for local trust signals and are tedious to do by hand.
- Cheaper at the entry tier: $49 USD a month for a single profile, against $69 USD for Argrow Starter.
- A 14-day free trial with no credit card required, which is more generous than our 7-day trial that does store a card.
- Multi-location scale on the Pro plan, with up to 60 connected profiles.
- Client acquisition tooling for agencies selling local SEO, which is a genuinely unusual inclusion.
What each one costs.
Localo publishes two priced tiers plus a custom Enterprise plan. Annual billing is advertised as two months free, and all plans carry a 14-day free trial with no credit card and a 30-day money-back guarantee.
$69USD / mo
$99 AUD for Australian customers
- 1 site
- 25 keywords
- 30 blog drafts / mo
- Fixed allowances, no credits to top up
1 Google Business Profile. $39/mo billed annually (+VAT). Position tracking, reviews, GBP content, website builder, schema generator
Up to 60 connected profiles, up to 30 optimisation seats. $149/mo billed annually (+VAT). Adds AI Agent, competitor tracking, citations manager, audit, client access, account manager
Custom number of profiles, priority support, fully automated processes
Shown in USD to match Localo's published currency. Argrow bills Australian customers in AUD; see our pricing page for AUD rates. Localo pricing as published on 8 August 2026.
Where Argrow and Localo actually diverge.
Feature lists overlap almost everywhere. These are the few places the choice is real.
Your website is usually the thing holding the map ranking back
Google reads your website when it decides where to rank your profile. Slow pages, thin or missing service pages, broken structure and no local content all pull the profile down, and no amount of profile optimisation fixes them. Localo does not audit or edit the site you already have. Argrow crawls it, grades it, fixes the on-page issues and writes the service and location pages, then does the profile work on top.
It publishes into your real website, not only to the profile
Localo publishes content to your Google Business Profile and can generate a separate small site from profile data. Argrow writes into the website you already own: WordPress, Wix, Webflow, Shopify or a static repo, including native blocks inside Divi and Elementor layouts, on the pages that already have history and rankings. The work lands where your customers actually arrive.
Named AI search engines, tracked individually
Localo talks about being cited in LLMs, which is the right instinct. Argrow tracks it as a measurable channel and names the engines: Google AI Overviews, ChatGPT, Gemini and Perplexity, each with its own visibility baseline you can watch move. You can see which engine you are missing from rather than a general claim about AI.
One platform instead of two subscriptions
Most local businesses running Localo are also paying for something else to handle the website: an SEO tool, a content writer, or an agency retainer. Argrow is both halves in one place, which is the real cost comparison, not the sticker price of the entry plan.
Argrow vs Localo, line by line.
Including the rows we lose, marked in amber down the left. A comparison table with no losses in it is an advertisement.
| Our tool Argrow | Localo | |
|---|---|---|
| Google Business Profile management and posting | Included | Included |
| Local map-grid rank tracking | Included | Included |
| Review management and replies | Included | Included |
| Directory listings and citation building 1 | Included | Included |
| Audits the website you already have 2 | Included | Not offered |
| Rewrites and fixes existing website pages | Included | Not offered |
| Publishes into WordPress, Wix, Webflow or Shopify 3 | Included | Not offered |
| Writes native blocks inside Divi, Elementor and other page builders | Included | Not offered |
| Named AI-search visibility tracking (ChatGPT, Gemini, Perplexity, AI Overviews) 4 | Included | Limited |
| Organic rank tracking beyond the map pack 5 | Included | Limited |
| Entry price, vendor's published rate 6 | Limited | Included |
| Free trial with no card required 7 | Not offered | Included |
| Up to 60 connected profiles on one plan 8 | Not offered | Included |
- 1Argrow handles citations through paid citation packs funded from your wallet; Localo includes directory listings in the plan.
- 2Localo's published feature set covers the profile and generating a new site from profile data. It does not describe auditing an existing website.
- 3Localo publishes to the Google Business Profile and can generate a local site from profile data. We found no CMS publishing in its published feature set.
- 4Localo references being cited in Ask Maps and LLMs generally. We found no per-engine visibility tracking published.
- 5Localo tracks Business Profile positions for local keywords. Argrow tracks organic and local positions weekly.
- 6Localo Single Business is $49 USD a month against $69 USD for Argrow Starter. They are cheaper at the entry tier and this row says so.
- 7Localo offers a 14-day trial with no card. Argrow's 7-day trial stores a card with Stripe and charges nothing during the trial. Our no-card option is the free SEO audit.
- 8A real gap for multi-location operators. Argrow plans cover up to 4 websites; large location portfolios are better served by Localo Pro today.
Comparison reflects each vendor's publicly published information on the date shown and may change. Argrow rows reflect shipping behaviour in our own platform. All product names and trademarks are the property of their respective owners. Checked 8 August 2026.
Which one should you actually buy?
Choose Localo if
- Your Google Business Profile is the whole job and your website is already in good shape or you do not have one.
- You manage a lot of locations. Up to 60 connected profiles on one plan is more than Argrow covers today.
- You want to trial something for 14 days without entering a card.
- You are an agency selling local SEO and their client-acquisition tooling is useful to you.
- Budget is the binding constraint and $49 USD a month is the ceiling.
Choose Argrow if
- Your map ranking is stuck and you suspect the website is the reason.
- You want the service and location pages actually written and published, not just profile posts.
- You have a WordPress site built with a page builder and you need published work to match the design.
- You want organic rankings and AI-search visibility tracked alongside the local map, in one place.
- You are currently paying for a local tool and something else for the website, and you would rather pay for one thing.
Common questions.
Is Argrow cheaper than Localo?
Not at the entry tier. Localo Single Business is $49 USD a month and Argrow Starter is $69 USD. The comparison that matters is what else you are paying for: Localo covers the Google Business Profile, so most businesses are also paying an SEO tool, a writer or an agency to handle the website. Argrow covers both halves in one subscription.
Does Localo work on my website?
Localo's published feature set is built around your Google Business Profile. It can generate a new local website from your profile data, but it does not describe auditing or editing the website you already have, and we found no CMS publishing. If your existing site is the problem, that is the gap Argrow fills.
Can Argrow do everything Localo does for my Business Profile?
The core of it: local map-grid tracking, profile management, posting, review management and citations. Two honest gaps are scale and trial terms. Localo Pro connects up to 60 profiles where Argrow plans cover up to 4 websites, and Localo's trial takes no card where ours does.
I only care about ranking in the map pack. Do I need the website side at all?
Usually yes. Google reads your website when it ranks your profile, so slow pages, missing service pages and thin local content cap how far profile optimisation can take you. If your site is already fast, complete and well structured, a focused profile tool may be all you need.
Do you offer a trial without a credit card?
The 7-day Argrow trial does store a card with Stripe, and nothing is charged during it. If you want to see real output first with no payment details at all, run the free SEO audit. It crawls your site and returns a graded report.
Where these claims come from.
Every Localo claim on this page came from their own published pages, loaded on 8 August 2026. Vendors ship features constantly. If something here is out of date or wrong, tell us and we will correct it and move the date.
Stop comparing. Look at your own site.
Every tool on this page will show you a demo of someone else's results. Run the free audit instead and read a graded report on your own pages, with no payment details and nothing to cancel.
- No payment details
- Your real pages, graded
- Nothing to cancel