It is on the cheapest plan, and it goes up to 120. We just do not lead with it, because the number every tool in this category advertises is the easiest part of the job to deliver and the hardest part to be judged on. Here is the whole picture, taken straight from our own pricing.
Most tools publish one figure. We publish three, because they are three different kinds of work with three different costs. These come from the same pricing data as the plans page.
| Starter $99 /mo AUD | Essential $199 /mo AUD | Growth $499 /mo AUD | Premium $899 /mo AUD | |
|---|---|---|---|---|
| AI blog drafts / month | 30 | 30 | 60 | 120 |
| Optimised pages / month | - | 2 | 4 | 8 |
| On-page fixes / month | 20 | 20 | 30 | 50 |
Allowances per calendar month. Full detail on the pricing page and side by side on compare plans.
The word content covers both, which is why one number can be advertised as if it were the other.
Pick a topic, write a well-structured article about it, hand it over. Fast and genuinely useful for breadth: covering the questions around your subject, filling out a thin site, giving people something to find. This is the thing being counted when a tool advertises thirty a month, including ours.
Start from what people actually search and where competitors already rank and you do not. Turn the gap into a brief, write to the intent behind the query, publish it into your own site in your own page builder, then measure the page before and after. Slower, more expensive, and the reason the allowance is smaller.
Both ship on every plan. The honest comparison is not thirty against four, it is thirty drafts plus a handful of researched pages plus the on-page fixes, against thirty drafts on their own.
None of this makes publishing a lot of content wrong. It makes publishing to hit a number risky in four specific ways.
Google's spam policies name scaled content abuse directly: producing many pages primarily to manipulate rankings rather than to help someone. The policy does not care whether a person or a tool made them, and it does not set a page count. It looks at whether the pages were worth making. A monthly quota is exactly the incentive that gets sites into that territory.
Publish enough articles around one topic and several of them end up chasing the same query. Google picks one, usually not the one you would have picked, and the rest split your internal links and authority. This is the failure people mistake for a Google update: nothing was penalised, the site just fragmented.
A page is not a one-off cost. It has to stay accurate, keep its links working and keep matching what people search. Three hundred and sixty pages a year is three hundred and sixty things to keep true, and most volume plans have no answer for what happens to article number 40 once it is stale.
If the deliverable is thirty articles, thirty articles get written, whether or not there were thirty things worth writing about this month. That is the tell. Work that starts from a quota is optimising the invoice; work that starts from a gap is optimising the result.
The advertised number is almost always drafts produced, not pages live. The gap between those two is where most content plans quietly fail: the tool can only post to WordPress, or it writes into a blank editor so the page looks nothing like the rest of your site, or the publish fails against a cache or a plugin and nobody notices.
The two ways to count a month
Easy to promise, easy to count, and the number that goes in the ad.
Published into the real site, in the real design, then checked before and after. This is the number worth asking any tool for.
Illustrative. The proportion depends entirely on your site and your platform, which is exactly why it is worth asking about.
A publish count tells you what a vendor did. It cannot tell you whether it worked.
Every change is a specific edit to a specific page, with a date. If nobody can point at what was done and when, there is nothing to measure and the report is a story.
Sitewide traffic hides the pages that fell behind the pages that rose. The measurement happens on the exact page and keyword the change touched.
Your whole site moves with the season and the algorithm. That movement gets subtracted, so a good month for everyone is not credited to the work. The remaining number is smaller and defensible.
Including us. If a tool cannot answer these plainly, that is the answer.
A blog post on a topic nobody searches and a researched service page are both 'content'. Ask which one the number refers to, and ask what research went into choosing the topic.
Drafts are cheap to promise and easy to count. Published, live, correctly formatted pages are the only ones that can rank. Ask for the gap between the two.
Some pages will not move. The useful question is whether anyone notices and acts, or whether the counter just rolls over to next month's thirty.
Your existing pages carry the history, links and rankings. A tool that can only add new URLs will never touch the page that most needs the work.
If the report shows sitewide traffic beside a count of articles published, that is a correlation with a number next to it. Ask to see the lift measured on the specific page that changed.
Yes. Every plan includes AI blog drafts, from 30 a month on the entry plan up to 120 on Premium. What we do not do is present that number as the whole product, because a draft is the cheapest part of the job.
That is a separate line item called optimised pages: researched against real search demand and competitor gaps, briefed, written to match the intent behind the query, published into your own site and then measured before and after. It costs more to produce than a blog draft, so it is allowanced separately.
Not by itself. Volume is only a problem when the pages were made to hit a number rather than to answer something. Google's spam policies target that pattern under scaled content abuse. Plenty of large sites publish constantly and rank well, because each page has a reason to exist.
If you need breadth quickly and have topics worth covering, the draft allowance is the cheaper way to get there. If you are trying to win a small number of commercially important queries, optimised pages are what move those. Most people want some of both, which is why every plan carries both numbers.
Each change is measured on the page and keyword it touched, with your sitewide trend over the same window subtracted, so a busy season is not credited to the work. That is the number we would rather be judged on than a publish count.
Connect your site, approve your first changes, and watch each one get measured.
7-day trial · cancel anytime
Free SEO audit - Free report, no payment details needed
